RWN are about to head to Canberra for the 2014 Australian RIRDC Rural Women’s Award dinner. This wonderful event will celebrate the seven State and Territory winners of the 2014 RIRDC RWA including our very own Pip Job from Cumnock. The 2014 Australian winner and runner-up will also be announced at the dinner. We wish Pip and the other finalists all the best.
Last week The Land featured a great 4-page article on the Rural Women’s Award which included profiles on each of the seven winners. If you want to know more about Pip and her vision for agriculture and primary industries read on…
Source: The Land | Thursday, September 18, 2014
For years Pip Job has worked to ensure farm families – her own included – leave a positive footprint on their land.
The chief executive of the Little River Landcare Group at Yeoval NSW, and an ambassador for Meat & Livestock Australia’s Target 100 program, she’s been a passionate advocate of natural resource management and sustainable food and fibre production.
But she’s been continually stumped by what stops families from embracing new practices or reverting back to old practices.
‘What I’ve come to learn over the past few years is that it is always a people problem that stops people from changing or that makes them revert back to past practice,’ Pip says.
‘And often people don’t realise what those problems are in their business.’
While there’s endless tools available to help farmers do financial and environmental audits of the farm, she says there’s nothing that helps farmers identify the social weaknesses and strengths in their business which can have just as big an impact on their success.
Her goal is to develop a tool to do just that.
‘We’ve got experts that operate in isolation on a lot of these issues like mental health and succession planning, but there’s nothing that overarches the whole space and let’s (farm families) do a full audit of the social capacity of the business,’ Pip says.
The NSW-ACT RIRDC Rural Women’s Award winner, Pip is using her bursary to explore best practice education around issues such as mental health, communication, succession planning and financial literacy in New Zealand and the US.
From there, she hopes to develop a checklist that helps farm families see where they sit on the various issues – and how they can manage areas of weakness.
‘These are the issues I’m seeing that either help or inhibit farming families from practising natural resource management and best practice in agriculture,’ Pip says.
‘We can’t get people to do the Landcare things we need them to do unless they’re dealing with these social challenges.’
She’d like to one day see farm families undertake a regular social audit at the end of each financial year, in the same way they might sit down with their accountant to take the financial pulse of the business.
‘Because everybody wants to be happy – who doesn’t want to be happy?’
Information about the Award and ideas on how to prepare your application are available from the RIRDC Rural Women’s Award page.
- Follow Rural Women’s Award on Twitter
- Like Rural Women’s Award on Facebook
- Watch Rural Women’s Award videos on YouTube
- Listen to this Podcast -Tips for applying for the RIRDC Rural Women’s Award
Applications for the 2015 Award close 31 October 2014.