Source: Women in Global Business – Inspiring Australian Women to international success
One of the surprising results from the report Australia’s underestimated resource: Women doing business globally, is that the largest demographic of women owned businesses that have engaged internationally are women over the age of 50. They are highly educated, fluent in languages, with the majority seeking to expand further into new markets. Their appetite to expand business internationally is robust, strong and likely to continue for the foreseeable future. So why are these women invisible? Why are they not celebrated more widely in our community? Their contribution to Australia’s economic growth is substantial but under recognised and underestimated. WIGB aims to give these women a voice and a platform for recognition to help them achieve a greater public profile.
This first report of a five-year longitudinal study has established the benchmarks against which we can compare women owners and decision makers’ business growth and expansion in subsequent years. As time goes on we will also develop a clearer understanding of the factors that can break down barriers and support further expansion.
One of WIGB’s objectives is to advocate for women doing international business. Watch out for some great initiatives this year to raise the profile of WIGB members