“Women are the economic engines of some of the Internet’s hottest markets from e-commerce to social media. It’s no wonder then that savvy entrepreneurs—both men and women—are developing ways to better serve the female market. And as with any growing industry, it takes teams of both genders to truly succeed.” (from piece in Forbes online)
The RWN has always taken that view that women and men work best when using both talents. Unfortunately, like the world of business our boardrooms continue to be lopsided with very few women.
An article published this month by Dana Theus outlines yet again The Business Case for Gender Balanced Leadership.
“…studies show that companies with about 30% gender diversity on their boards actually outperform those with no women by a wide margin measured through multiple metrics (e.g., an 84% return on sales).”
“Corporate culture is most frequently cited as the barrier to bringing more women into leadership… I believe, after scanning almost 100 research studies on the subject, that by bringing more women into leadership, their mere presence in balanced numbers (i.e., 30% or more), with men will strengthen the capabilities of any organization’s leadership culture. This phenomenon, The Woman Effect, has already been validated through the research above and has the power to revitalize our economic engines to spur yet another wave of phenomenal growth. (To read Dana’s full article click here)
We have tremendously talented woman taking up opportunities if they arise but get squashed by the corporate culture and often don’t stay.
So why is it when we know that diversity is good for business and decision-making that women remain very absent from these engine rooms?